It is said that the internet is a double-edged sword. Rumors and deceitful information don't need lifetime to spread like a wildfire in the age of generation alpha. Early in the decade of 2010, a rumour had caused a stir amongst potential blood donors following a meme that claimed Christiano Ronaldo, the astonishing football star doesn't get a tattoo because of his noble habit of donating blood. As the say goes on "appearances can be deceiving", so does the news information acquired through memes. A piece of incomplete fact almost got the tattoo owners never to donate blood again. With extensive research and following up with the guidelines by medical professionals, it later came into light, people cannot donate blood within 1year of getting inked. since the former Real Madrid winger is a regular donor, he doesn't want a tattoo to cause hindrance in his habit.
one misinterpreted piece of fact hit the tattoo possessing donors to the wall. due to the less information available on blood transfusion and void judgement calls many donors has stepped back from donating blood further on resulting a drastic fall in the number of donors by 3% in Kolkata only. The figure itself does not seem to be huge, but for the people in the requirement for regular blood transfusion such as Thalassemic patients, fell short of their donors.
It was quite a tough challenge for BLOODMATES to pull off such camp with such an ace. As part of our awareness campaign, we have attempted to eradicate this myth over communications and social media posts but there was much more needed to be done to generate a more profound impact. With a ray of hope, members started to get in touch with various tattoo parlours, donors from our own database who has tattoos. The response was overwhelming enough to proceed further into this plan and announce a "Tattoo only" camp on social media under the banner of BLOODMATES. It was the first time in West Bengal to organize such a camp in the heart of Kolkata. People across the state have reached out to be a part of this